Roles
- UX Researcher
- UX Designer
Tools
- Figma
- Adobe Illustrator
Platform
- Mobile
Duration
- 2 Weeks
Project Overview
My goal for this case study is to conduct targeted audience research to uncover their needs and challenges. Based on their requirements and objectives, I developed a mobile app for e-tea that is user-friendly, trustworthy, offers affordable products, and supports their health goals.
Challenges
Conducting a case study for a tea product requires an intensive process, and targeting the right audience for research is crucial. This challenge was particularly significant for me because my research was limited to my school, where most students are not enthusiastic tea drinkers. This limited the diversity and relevance of the feedback I could gather. Identifying and reaching the appropriate demographic who genuinely appreciate and consume tea became a major obstacle. Additionally, the lack of access to a broader audience meant that my findings might not fully represent the preferences and behaviors of potential customers. These constraints made it difficult to draw comprehensive and actionable insights, which are essential for creating a user-centered design that resonates with actual tea consumers.
Unique Solutions
To overcome the challenge of limited access to a diverse audience for my UX research on tea products, I expanded my research methods beyond the school environment. I utilized online surveys and social media platforms to reach a broader and more relevant audience. This strategies allowed me to collect valuable feedback from a wider range of tea consumers.
Portfolio
My Work
Holiday Eggnog E-learning
View ProjectKensington Interactive Map
View ProjectSparkle E-commerce
View ProjectSparkle E-commerce Wireframe
View Projecte-Tea E-commerce Website
View Projecte-Tea Landing Page
View ProjectPawsitivematch
View Projecte-Tea UX Case Study
View ProjectPrisoner's Band E-commerce Website
View ProjectPoirier Web Solutions Website
View ProjectMy services
Things I may do for my clients
From offering in-depth user research, to web development, I can help solve problems with my skills.
2+
Years
12+
Projects
2+
Clients
Web Development
Building dynamic and responsive websites that not only showcase your brand but also provide a smooth and interactive user experience.
User Experience (UX) Design
Crafting intuitive and engaging digital experiences tailored to the needs and preferences of your target audience.
Graphic Design
Creating compelling visual assets that communicate your message effectively and leave a lasting impression.
Research
Conducting comprehensive research to uncover insights and understand user behaviors, preferences, and pain points.
Contact me
Let's work together
Feel free to reach out! You can contact me using the form or directly via email. Let's start a conversation and turn your vision into reality.
ruby.singular@gmail.com